Aia paha ke aʻa o ka ʻohana Tedesco i ka mahiʻai, akā ke hoʻomau nei lākou i ka pua ʻana ma ke ʻano he mea hana i nā hua ʻoki hou a me nā huahana pili.
Ma 2008, kūʻai aku ka ʻohana iā Missa Bay, ka Swedesboro, NJ-based company a lākou i kūʻai ai a kūkulu ʻia me kahi hoa hana ma o ka hoʻoulu ʻana i ka mākeke hale kūʻai wikiwiki (QSR) e ulu nei no nā saladi i hoʻopili ʻia a me nā hua ʻoki hou. me nā mea ʻai meaʻai hou no nā nunui meaʻai wikiwiki me McDonald's.
Akā ʻaʻole lākou i hoʻohuli wale i nā kī a hele i ka lawaiʻa. No hoʻokahi, noho mau lākou i ka mahiʻai, e ulu ana i ka zucchini, kāloti, soybeans a me ka kulina ma kahi o ka hapalua o nā ʻeka 1,000 ma kā lākou Sunnyside Farms ma Rosenhayn, NJ
A hele aku lakou e kuai Pūʻulu Safeway, kahi hui mālama paʻa, logistics a me ka halihali ʻana ma 40 ʻeka e pili ana i kahi laina kaʻaahi hana ma Vineland, NJ, ʻaʻole mamao loa mai ka mahiʻai a me ko lākou mau home. ʻO ka hoʻolilo ʻana i ʻelua mau makahiki i ka hoʻoponopono ʻana, ua hoʻihoʻi hou lākou ma lalo o ka hapalua o ka piha 70,000 kapuaʻi square a lākou e manaʻo ai e hoʻohana hope no ka hana ʻana.
Ma 2011, ka mea mua Nā meaʻai Safeway Ua hoʻomaka nā huahana e holo i waho o ka laina. I kēia lā, e hele hou ana lākou, e hoʻomohala i nā huahana hou me ka maka i ka ʻāpana hale kūʻai maʻalahi - a me ka ʻaina kakahiaka.
Hou a ʻoki hou
Ua loaʻa i nā mākua kāne o Sal lāua ʻo Anna Tedesco ka pōpō ma ka lilo ʻana i mau mahiʻai ma Rosenhayn ma hope o ka neʻe ʻana mai Sicily. Ua ulu ʻo Sal lāua ʻo Anna e hana a puni nā mahiʻai, a ʻōlelo ʻo Sal ʻo ka mahiʻai ʻana i kona makemake.
"Hiki iā ʻoe ke lawe i ke keiki mahiʻai mai ka mahiʻai, akā ʻaʻole hiki iā ʻoe ke lawe i ka mahiʻai mai ke keiki mahiʻai," wahi a Sal. “He mea kēia aʻu i makemake nui ai
hana a ma o kaʻu ʻoihana ma ke ʻano he meaʻai, ua hoʻolilo au i ka manawa nui e kūʻai i nā waiwai he nui e hoʻomākaukau ai, i kēia makahiki o kaʻu pāʻani, hiki iaʻu ke hoʻomau i ka mahiʻai."
Ua aʻo pū nā keiki kāne a Sal lāua ʻo Anna, ʻo Frank lāua ʻo Sam i ka mahiʻai ma ke ʻano he kamaliʻi. I ka wā i komo ai ka ʻohana i ka hana ʻai meaʻai i nā makahiki 1970, ua hoʻomaka nā keikikāne e aʻo i kēlā ʻoihana.
"Ua loaʻa iā mākou ka manawa kūpono e lilo i mea hana no Progresso a me Campbell's Soup," i hoʻomanaʻo ai ʻo Sal. “He poe mahiai makou no ia poe; ua ike pono lakou ia makou.
"ʻO ka mahiʻai kahi i hele mai ai mākou a ʻo ka hana ʻana ka mea a mākou i aʻo ai pehea e lilo ai."
Ua kapa lākou i ka ʻoihana ʻo Sunnyside Vegetables, e hoʻonui ana i nā saladi deli hou i ka waena o 1980s. I ka makahiki 1991, kūʻai aku ʻo Sal i nā mea kanu Sunnyside a hoʻomaka ka ʻohana i kahi hui hou i kapa ʻia ʻo Cherry Hot Shots ma Vineland. Ma laila, hana lākou i kahi meaʻai ʻItalia me nā pepa cherry i hoʻopiha ʻia me ka prosciutto a me ka provolone marinated.
I ka manawa like, ua hoʻomaka ʻo Sal e ʻai i nā salakeke i hoʻopili ʻia i ka lewa, i hana ʻia e ka ʻohana no ka hale kūʻai maʻalahi o Wawa. Ua alakaʻi ʻia i ka hoʻokumu ʻia ʻana o C&A Fresh Cuts, nāna i hoʻokaʻawale i ke ala no Missa Bay a me ka mea e hoʻomaka ana e lilo i mea pahū i ka mākeke no nā hua ʻoki hou.
"Ke hana nei mākou i nā huaʻai a me nā salakeke a me nā mea ʻai maloʻo," wahi a Frank Tedesco, ka pelekikena o Safeway Foods. “Ua hana mākou i nā hua ʻoki hou a me nā pā huaʻai no Costco, Ua hoʻomaka mākou e hana i nā ʻōmato ʻokiʻoki no ʻO McDonald's, a ua hana pū i kahi hui maloʻo no lākou no kā lākou papa kuhikuhi kālā fajita.
"A laila ua komo mākou i Apple Dippers - ʻo ia kekahi o nā mea a mākou i paionia me McDonald's. A laila, ua loaʻa i koʻu makuakāne ka manawa e hoʻomohala ai i kahi hua wōnati yogurt me McDonald i loaʻa iā McDonald i kēia lā.
Hoʻomaka hou
I kēia manawa me Safeway, wahi a Frank Tedesco, ua hiki i ka ʻohana ke aʻo mai nā mea i hana a me nā mea i hana ʻole ma mua i ka wā e noʻonoʻo nei i ka mea a lākou e manaʻo nei he niche nui i ka ʻoihana hopu-a-hele.
"Ma mua, ua hana mākou i ka hana, kahi mākou e hoʻi ai i ka nānā ʻana i ka maikaʻi o ka huahana a ʻaʻole i ka mechanizing kahi e pale ai i ka maikaʻi," wahi a Frank. “Ke hana nei mākou i kahi ʻoki lima hou aʻe, kahi e loaʻa ai i ka mea kūʻai aku ka huahana maikaʻi loa.
"Aia kekahi ʻenehana maikaʻi ma laila, akā manaʻo wau ʻaʻohe mea e paʻi i ka pahi a me ka lima e pili ana i ka ʻāpana hua. Ua ʻike mākou i ka ʻohi ʻana i ka hua, ka ʻohi ʻana i kā mākou hopena holoʻokoʻa o nā huahana ola.
Ke kālele nei ʻo Safeway i ka ʻāpana ʻoluʻolu no ka mea ma laila lākou e ʻike ai i ka hiki ke ulu. Hoʻopuka lākou ma kahi o 80 pakeneka ma lalo o nā lepili o nā mea kūʻai aku, e hana ana i ke koena ma lalo o kā lākou iho.
"ʻO kekahi o nā mea pāʻani hou e komo i ka pāʻani ʻo kāu mau lāʻau lapaʻau - CVS, Walgreens, Rite Aid," wahi a Sam Tedesco, ka pelekikena hope o Safeway. “E lawe ana nā hale kūʻai meaʻai i kekahi mau mea - malia paha ka saladi i hoʻololi ʻia i hoʻokahi lawelawe lawelawe, kekahi mau kīʻaha yogurt parfait a me nā salakeke ʻaoʻao, akā ʻaʻole lākou e kūʻai i ka gamut holoʻokoʻa.
"ʻOiai, ʻo ka maʻalahi (sector) ... lawe lākou i ka papahana holoʻokoʻa ma ke ʻano he makana meaʻai hou. A no nā QSR, no ka hapa nui, ʻoiai lākou e lawe i hoʻokahi mea, kūʻai nui lākou i hoʻokahi mea.
Ke ʻimi nei e hoʻonui i kā lākou papa inoa, ua hoʻomohala mua ka hui ma mua o 200 SKUs no kā lākou salads a me nā huahana ʻai meaʻai. Ke hoʻomau neiʻo Anna i ka hoʻoikaikaʻana i nā meaʻai a me nā hui pūʻana e komo i loko o ka hui, e like me kāna i hala.
A ʻo kahi ʻāpana hou o ka nānā ʻana ʻo ka ʻaina kakahiaka. ʻOliʻoli loa nā Tedescos e pili ana i ka manaʻo kīʻaha kīʻaha kakahiaka e pili ana i ka wāwae o nā salakeke o ka hui, e hōʻike ana i nā keʻena, i kēia hihia e hoʻokomo i ka cereal, nā hua hou a me kahi pahu waiu.
Me nā makahiki he nui i ka ʻoihana, ua hilinaʻi mau ka ʻohana i ka hoʻoponopono hou ʻana i ka nui o kāna mau lako ponoʻī inā hiki iā ia, a ke hoʻomau nei e hana pēlā.
"Hiki iā mākou ke mālama i kā mākou ʻenehana i ka hale," wahi a Frank.
He mea koʻikoʻi nui ka palekana ma nā pae āpau o ka hui.
"Ua ulu nui ka ʻoihana i nā makahiki he 40 i hala iho nei," wahi a Sal. "Mai koʻu hoʻomaka ʻana a hiki i kēia lā, ua loli nui ka manaʻo i ka kahe a me ka maikaʻi, a me ka palekana o nā huahana, kahi 35 a 40 mau makahiki i hala aku nei, ʻoi aku ka nui o ka ʻoki ʻana i ka huahana a ola."
ʻO nā keʻena hou, ʻo ia hoʻi ka mālama anuanu a me nā ʻauwaʻa o nā kalaka he ʻumi a ʻelua ʻoi aku ka nui o nā kaʻa kaʻa i hoʻoluʻu ʻia, e hāʻawi i ka ʻoihana i ka maʻalahi e kiʻi i kāna.
huahana i nā mea kūʻai me ka wikiwiki. Manaʻo lākou i kekahi mea ma ka hikina o ka Mississippi - ma kahi o 12 mau hola a i ʻole ka liʻiliʻi - hiki ke hoʻopuka.
A me ka laina lalo?
"Aia maoli kahi manawa no mākou e hopu i kēia mākeke (grab-and-go)," wahi a Frank. "Aia mākou ma kahi kūpono i ka manawa kūpono."
