Ke ʻimi nei ka mea hoʻomohala ʻāina ʻo Belgian ʻo Ion i nā mea ʻokoʻa hoʻomehana hoʻomau no kahi wahi noho hou ma ke kūlanakauhale ʻo Veurne i ka wā i loaʻa ai iā ia kahi noi mai kahi kumu kupanaha: PepsiCo.
As Elise Hannum na hoike no Hui Kamaliʻi, ua manaʻo ka juggernaut meaʻai a me ka mea inu i ka laulima ʻana ma waena o ke kaiāulu a me kahi mea kanu ʻuala kokoke e lawelawe ʻia e Lay's, kahi hui. Hiki i ka mahu mai ka kuke ʻana a hiki i 20 toni ʻuala i kēlā me kēia hola ke hoʻomehana i kahi kaapuni wai, e hoʻololi i ke kinoea kūlohelohe me kahi kaʻina hana ʻoi aku ka maikaʻi o ke kaiapuni ʻoiai e hāʻawi ana iā PepsiCo me kahi hoʻopau kalapona waiwai.
ʻO ka papahana ka mea lanakila o ka māhele ʻEulopa, Middle East, a me ʻApelika o ʻO 2022 World Changing Ideas Awards o ka ʻoihana wikiwiki. E kiʻekiʻe ʻo ia ma luna o 500 mau hale i ka pau ʻana o ka papahana i nā makahiki he 10 e hiki mai ana.