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Nānā Hōʻike:
Ke hoʻololi nei ʻo Pladis, ka mea ʻai meaʻai meaʻai honua, i ke ala ʻai me kāna papa Crinklys Jacob's i hoʻoponopono hou ʻia. I kēia manawa, loaʻa nā mea leʻaleʻa ridged i loko o kahi meaʻai hou non-HFSS (High in Fat, Salt, and Sugar), e hāʻawi ana i nā ʻono like ʻole me ka 30% liʻiliʻi momona. ʻAʻole wale kēia ʻano ʻoi aku ka maikaʻi o ka ʻono akā e kamaʻilio pū i nā koho olakino olakino o nā mea kūʻai. E ʻike i ka mea hou ma hope o kēia hoʻololi ʻai meaʻai a me ke ʻano o ka hana hou ʻana i ka ʻāina ʻai.
I loko o ka honua e ulu nei i kēia mau lā o ka ʻai ʻai ʻai, kahi e hui ai ka ʻono i ke olakino, ua hana nui ʻo Pladis ma ka hoʻolauna ʻana i kahi mana olakino o kāna Jacob's Crinklys aloha. ʻO kēia kīʻaha kīʻaha, kaulana no kona ʻono piha a me ka crunch ʻoluʻolu, loaʻa i kēia manawa i kahi meaʻai hou ʻole HFSS. Ke holo nei i waho o nā hale kūʻai nui, ua hoʻohiki kēia mea hana hou i ka ʻono like me ka 30% liʻiliʻi ka momona, e kūlike me nā makemake loli o nā mea kūʻai aku hou.
Wahi a nā ʻikepili hou mai, ke piʻi nei ke koi no nā koho ʻai meaʻai olakino, me ka ʻimi ikaika ʻana o nā mea kūʻai aku i nā huahana e kaulike i ka ʻono a me ka meaʻai. Ua pane ʻo Pladis i kēia ʻano ma o ka hoʻonui ʻana iā Jacob's Crinklys me kahi meaʻai ʻaʻole wale e mālama i nā ʻono maoli akā pili pū me nā koho olakino.
ʻO ka hui ʻo Jacob's Crinklys non-HFSS i hoʻoponopono hou ʻia e paʻa i nā mea ʻono punahele maʻamau - ʻo Cheese & Onion a me ka Paʻakai a me ka Vinegar. ʻO kēia mau ʻano like ʻole, loaʻa i loko o nā ʻeke lehulehu o nā ʻeke 6 x 23g, i kēia manawa ua hoʻonani ʻia me ka '30% Less Fat' a me ka 'Oven-Baked' uila ma ka pahu. ʻO kēia mau hiʻohiʻona e maʻalahi i ka poʻe kūʻai aku e ʻike i ka koho olakino, e hoʻolako ana i ka poʻe e ʻimi nei i kahi koho meaʻai māmā me ka ʻole o ka hoʻololi ʻana i ka ʻono.
ʻO Pladis, ka hoʻomaopopo ʻana i nā pono like ʻole o nā mea kūʻai aku, ua hoʻolauna pū ʻo ia i kahi ʻano kūʻai kūʻokoʻa Price-Marked Pack (PMP) no Jacob's Crinklys Salt & Vinegar non-HFSS (£1.25), e hōʻoia ana e hiki i nā mea kūʻai kūʻai kūʻokoʻa ke hāʻawi i kēia koho meaʻai olakino ma he kumu kuai hoihoi. ʻAʻole i hoʻopōmaikaʻi wale kēia neʻe hoʻolālā i ka poʻe kūʻai aku akā hoʻokau pū kekahi i nā kūʻai nui aku no nā mea kūʻai aku, e hoʻoikaika ana i ka hoʻokō ʻana o ka brand i ka hiki a me ka hiki.
Eia kekahi, ʻo ka hoʻolauna ʻana i nā ʻeke lehulehu a me nā ʻeke kaʻana like nui e hōʻike ana i ka ʻike o ka ʻoihana i ka ʻai ʻai. makeke. Hōʻike ka ʻikepili i ka piʻi nui ʻana o ka kaulana o nā ʻano mea ʻai meaʻai nui (+16.1%), e hōʻike ana i ka hoʻololi ʻana i nā makemake o nā mea kūʻai aku i nā koho kumu waiwai a kūpono hoʻi. Ua hoʻokō pono ʻo Pladis i kēia koi ma ka hāʻawi ʻana iā Jacob's Crinklys i nā ʻeke kaʻana like 150g, e hāʻawi ana i kahi hopena kūpono no nā hui kaiaulu a me nā manawa ʻai ʻohana.
ʻO ka hana hou a Pladis i ka hoʻolauna ʻana i ka meaʻai hou non-HFSS no Jacob's Crinklys e hōʻailona ana i kahi manawa koʻikoʻi i ka ʻoihana meaʻai. Ma ka hoʻohui ʻana i nā mea ʻono hiki ʻole me nā koho e pili ana i ke olakino, ua hoʻonohonoho ka brand i kahi kūlana hou no ka maikaʻi o ka snacking. Ke hoʻomau nei ka poʻe kūʻai i nā koho olakino me ka ʻole o ka hoʻopaʻapaʻa ʻana i ka ʻono, ua hoʻokō maikaʻi ʻo Pladis i kēia koi, me ka hōʻoia ʻana e hoʻomau ʻia ʻo Crinklys a Jacob i mea ʻai punahele no nā ʻohana, nā hoaaloha, a me nā poʻe like.
Ma kēia ʻāina ikaika kahi e noho pū ai ka ʻono a me ke olakino, ʻo ka hoʻokō ʻana o Pladis i ka hāʻawi ʻana i nā huahana maikaʻi e hōʻike ana i kona hoʻolaʻa ʻana i ka ʻoluʻolu o ka mea kūʻai. ʻAʻole hōʻike wale ka ʻike o ka mākeke akā hōʻike pū i ka wikiwiki a me ka pane ʻana o ka brand i nā pono o nā mea kūʻai aku.
ʻO Pladis, Jacobs Crinklys, Snacking, Snacking Healthy, Innovation, HFSS, ʻOihana Meaʻai, Nā Kūʻai Kūʻai, Mahiʻai, Mea Mahiʻai, Agronomists, ʻEnekinia Mahiʻai, Nā mea nona ka mahiʻai, ʻepekema.