Ua hoʻolaha ʻo Dieddenbach's Potato Chips e hui pū lākou me VivaKids e kōkua i ka hakakā pōloli a puni ka honua e ka hōʻemi ʻana i nā ʻōpala o nā meaʻai.
"Ua hauʻoli loa mākou e pili ana i ka hana pū ʻana me ka hui ʻo VivaKids, i hui pū ʻia me ka hoʻokumu ʻana i kā mākou inoa hou o nā ʻāpana ipukukui, i kapa ʻia ʻo" UGLIES, "wahi a Nevin Dieffenbach, CEO o Dieffenbach's Potato inoaia.
Ke nānā aku nei ka inoa ʻo "UGLIES" i ka hōʻemi ʻana i nā ʻōpala o nā meaʻai e hoʻokō ai i ke kumu o ka hānai ʻana i ka mea pōloli. E like me ka mea i hōʻike ʻia e National Geographic, “Ma kahi o ka hapakolu o ka ʻai o ka honua i hele a neoneo, no ka mea pinepine o kona ʻano. Ua lawa kēlā e hānai ai i ʻelua biliona mau kānaka. ” Hoʻohui ka pilina me VivaKids i ke kumu o kā mākou inoa hou me ke kumu o VivaKids. "Manaʻo mākou ʻaʻole hiki i kahi pāʻani maikaʻi aʻe," i ʻōlelo ʻia ʻo Dwight Zimmerman, VP o Sales a me Marketing ma Dieffenbach's.
ʻO ke kumumanaʻo o ka laikini "Uglies" e hoʻi i nā hanauna ma waena o ka ʻohana Dieffenbach. ʻO Mark Dieffenbach, ka mea nāna i hoʻokumu i ka Potato Chips a Dieffenbach, e lawe i kaʻuala mai nā mahiʻai e hōʻole ʻia no nā kumu cosmetic, a hoʻopuka i kahi huahana i kapa ʻia ʻo "Seconds." Ua kōkua kēia i ka poʻe mahiʻai e mālama i ka ʻōpala, a ʻae i nā kamaʻāina kūloko e hoʻohana i kahi huahana emi iki.
"ʻO kā mākou hui pū ʻana me VivaKids, hele i mua o ke kākoʻo kālā a mākou e hoʻolālā ai e hāʻawi. Hoʻolālā mākou i ka hoʻouna ʻana i nā kime e kōkua ma ka honua kahi a VivaKids e hana ai, e hana ana i kēia i kahi ʻike pilikino loa no kēlā me kēia kanaka ma Dieffenbach's, "wahi a ka CEO.