ʻO ka US Trend Index hou loa mai ke alakaʻi ʻai meaʻai Frito-Lay i koho i nā mea kūʻai aku i kā lākou mau meaʻai meaʻai a me nā mea nui a ʻike ʻia ʻo ka 90 pakeneka o nā mea kūʻai aku e ʻai i ka mālama ʻana i kēlā me kēia lā - a mālama nui - e pili ana i nā hui a lākou e ʻai nei.
ʻO ka nānā ʻana o nā hui ʻai meaʻai i nā hana hoʻomau (77 pākēneka), ka hopena o ke kaiāulu e pili ana i ka loaʻa ʻana o ka meaʻai (78 pākēneka), a me ka mālama ʻana i nā limahana (87 pākēneka) kekahi o nā waiwai nui e alakaʻi nei i nā hoʻoholo kūʻai.
He ʻoiaʻiʻo kēia no nā ʻōpio Nā hanauna; ʻoi aku ma mua o ka hapalua o 18-34 mau mea kūʻai aku i ʻike e noʻonoʻo lākou i ka loina a me nā hana hoʻomau i ka wā e kūʻai ai.
ʻOi aku ka makemake o ka poʻe kūʻai ʻai meaʻai akā ʻoiai ʻoi aku ka makemake o nā mea kūʻai ʻoi aku ma mua o 35 mau makahiki i ka hana hoʻomau a me ka hoʻopili ʻana, ʻoi aku ka mana o ka pono o ka meaʻai a me ka ʻimi ʻono ma luna o ka meaʻai a me ka meaʻai meaʻai no nā demographic ʻelua.
ʻO ka ʻoiaʻiʻo, inā pono lākou e koho i hoʻokahi mea ʻai meaʻai, 42 pākēneka o nā mea kūʻai i loko o kēlā me kēia demographic i ʻōlelo ʻia e koho lākou i nā hui ʻono e like me ka mea ʻono a me ka ʻono, a i ʻole ka paʻakai a me ka paʻakai ma mua o nā mea ʻono ʻāina (21 pakeneka), ʻano (21 pakeneka) , a me nā mea ʻono honua (15 pakeneka).
Ma waho aʻe o ka ʻoihana e kū nei, lanakila ʻo Flavor
Ke kūʻai nei ka poʻe kūʻai i nā mea ʻai ʻai, ʻōlelo ʻia he 35 pākēneka e hoʻoikaika nui ʻia nā mea ʻono hou i ka mea a lākou e koho ai, ʻoi aku ma mua o nā manaʻo (28 pākēneka) ka hōʻoia ʻana i ka brand (21 pākēneka), ka hōʻailona (9 pākēneka), a i ʻole nā hana hoʻomau (7 pākēneka).
ʻAʻole lākou makaʻu e hoʻāʻo i nā mea hou – 40 ka nui o ka hauʻoli i ka loaʻa ʻana o ka ʻai me kahi ʻono a lākou e makemake ai akā ʻaʻole lākou i loaʻa i loko o kahi meaʻai meaʻai ma mua.
Mike Del Pozzo, Luna Nui o ka mea kūʻai aku, Frito-Lay ʻAmelika ʻĀkau:
"I ke kauwela, ʻimi ka poʻe i nā hana hou, nā wahi hou a hauʻoli i nā mea ʻono hou o nā meaʻai ʻai i ko lākou hele ʻana i nā hui waho."
"ʻOiai ke hoʻomau nei ka ʻono i ka hana kūʻai meaʻai a nā mea kūʻai aku, ʻike mākou i ke ʻano o ka ʻoihana a ʻo ia ke kumu e haʻaheo ai au i ko Frito-Lay kūpaʻa i ka hoʻomau a me ka hopena o ke kaiāulu."
Hōʻike nā hiʻohiʻona mākeke hou a me nā US Trend Index:
He aha nā mea o loko e helu ʻia:
- Ma kahi o ʻelua hapakolu o ka poʻe e kūʻai aku i nā huahana e hoʻolilo i nā kaiāulu kūloko.
- He mea nui ke kūʻai ʻana i nā huahana meaʻai hoʻomau i nā mea kūʻai aku (66 pakeneka).
ʻOi aku ka makemake o ka poʻe mākua i nā mea waiwai maoli ma mua o nā mea e pili ana i ka hana ʻana e like me ka hoʻopili hou ʻana, ka paʻi compostable, a i ʻole nā huahana i hana ʻia me ka wai recycled (74 pakeneka).
Ke hoʻololi nei nā ʻano ʻai lōʻihi:
- ʻAneʻane hauʻoli ka poʻe a pau i ka ʻano kaiapili o ka ʻai ʻana (81 pakeneka), akā ʻoi aku ka makemake o Gen Z a me Millennials e ʻai me kahi mehameha (45 pakeneka).
ʻOi aku ka liʻiliʻi o nā Millennials (19 pakeneka), GenZers (20 pakeneka), a me nā mākua (20 pakeneka) ma mua o ka awelika i ka ʻai ʻana ma ka hele.
Makemake nā mea kūʻai i nā meaʻaiʻAna ʻai kau wela:
- ʻOi aku ma mua o ʻelua o ka ʻelima o nā mākua e kūʻai a hana paha i nā meaʻai paʻakiki i hoʻopaʻa ʻia ma mua o ka huakaʻi i kēia kauwela.
- ʻOiai e neʻe ana nā mākua paʻahana, ʻaʻole ia he mea kupanaha no ka mea ʻoi aku ka nui o lākou ma mua o nā mākua ʻole ke hoʻololi i nā meaʻai me nā meaʻai i nā manawa he nui o ka pule a ʻoi aku paha (52 pakeneka). He kanaono pākēneka o nā mea kūʻai e hauʻoli loa i ka ʻai ʻana i nā hōʻuluʻulu o waho me ka ʻohana a me nā hoaaloha i kēia manawa ua hoʻokiʻekiʻe ʻia nā palena maʻi maʻi.
ʻO ka meaʻai no ka meaʻai maikaʻi loa:
- ʻO nā mea a pau e pili ana i ka combo: Hoʻomaka mua ka poʻe ʻAmelika i ka hui ʻana i ka paʻakai a me ka ʻono (42 pākēneka) ma mua o ke ʻano, nā mea ʻono honua a kūloko paha.
- ʻai meaʻai puka puka: Ma kahi kokoke i ka hapalua o nā mea pane (44 pakeneka) i ʻōlelo ʻo ka hoʻāʻo ʻana i nā mea ʻono hou i alakaʻi iā lākou e hoʻāʻo i nā meaʻai hou aʻe me kēlā mau ʻono like, ʻoiai ʻoi aku ma mua o ka hapalua (58%) o 18-34 mau mea kūʻai i ʻai i nā meaʻai hou aʻe me kahi ʻono a lākou i ʻike mua ai. i ka ʻai ʻai.
- Hoʻohui a hoʻohālikelike: Hāʻawi ʻia i ka koho, ke koho pinepine nei nā kānaka i nā hui ʻono hou (59 pakeneka), me ka ʻono a me ka paʻakai, ka ʻono a me ka ʻono a me ka paʻakai.
ʻOihana Metodology
Ua alakaʻi ʻia kēia koho balota ma waena o Mei 26-Mei 27, 2022 ma waena o kahi laʻana aupuni o 2,200 Pakeke a me kahi 200 mau mākua hou 18-34.
Ua mālama ʻia nā nīnauele ma ka pūnaewele, a ua kaupaona ʻia ka ʻikepili e pili ana i kahi laʻana o nā mākua ma muli o ke kāne, ka hoʻonaʻauao hoʻonaʻauao, ka makahiki, ka lāhui, a me ka ʻāina.
Loaʻa nā hualoaʻa mai ka noiʻi piha ʻana i ka hapa o ka hapa o ka hoʻohui a i ʻole ka hōʻemi ʻana i 2 mau helu pākēneka.