Ua hoʻolaha ʻo Mikesell's, ka hui meaʻai meaʻai aloha i hoʻokumu ʻia ma Dayton, Ohio, e pani ʻia ana ma hope o 100 mau makahiki o ka ʻoihana. Ma kahi ʻōlelo, ua hoʻomaikaʻi ʻo Luke Mapp, Pelekikena o Mikesell's, i ke kaiāulu, nā mea kūʻai aku, a me nā hoa hana no kā lākou kākoʻo i nā makahiki he 112 i hala.
Luke Mapp:
"E hoʻomanaʻo lōʻihi ko mākou ʻohana i ke aloha aloha, nā hoaaloha, a me nā lanakila ma ke ala ʻoi loa."
I loko nō hoʻi o ka ʻōlelo, ua hōʻike ka hui e pani ʻia kāna hana hana, hoʻolaha, a me nā hana hoʻokele, me ka hoʻopau ʻana o kāna mau waiwai.
Eia nō naʻe, ua ʻōlelo ka kamaʻilio e hana ana ka ʻoihana e mālama i nā huahana o ka brand ma nā papa hale kūʻai ma o ka hoʻololi ʻana i "nā kuleana āpau a Mikesell a me nā kuleana IP i kahi mea hana meaʻai meaʻai maikaʻi, i ka hikiwawe."
Luke Mapp:
"ʻOiai ʻaʻole i hoʻopau ʻia nā huaʻōlelo, maopopo mākou i ka makemake e mālama i nā huahana i loaʻa, a ke hana nei mākou e hoʻomaʻamaʻa i nā kamaʻilio kūpono no ka ʻae ʻana e hiki ai ke hoʻolako ʻole i nā huahana a Mikesell."
Ua ʻike ʻia ka lono o ka pani ʻana o Mikesell me ke kaumaha a me ka hōʻeha. He nui ka poʻe i lawe i ka ʻoihana pūnaewele e hōʻike i ko lākou hoʻomanaʻo ʻana i nā huahana a Mikesell a e kaʻana like i ko lākou aloha i ka hui.
Kekahi mau hana: ʻAʻohe Mikesells? Ua ʻoi aku ka maikaʻi o kā lākou chips ma mua o Lays a me nā hōʻailona nui a pau. Ke pani nei ka ʻoihana chip kahiko (a maikaʻi loa) ma US.
Wahi a kāna pūnaewele, ua hoʻokumu ʻia ʻo Mikesell i ka makahiki 1910 e Daniel W. Mikesell. Aia ka laina huahana o ka hui i ka ʻuala a me nā meaʻai ʻai ʻē aʻe. ʻO ka hāʻawi ʻana i nā mea i Ohio, Indiana, Kentucky, a me Illinois, ua lilo ʻo Mikesell i mea punahele kūloko ma Midwest.