#PlantBased #SustainableFood #FrozenFries #Environmental Responsibility #FoodInnovation #Bcorp #StrongRoots #AgricultureTrends
I ka pane ʻana i ka ulu nui ʻana o nā koho mea kanu kūpono a olakino, ua hoʻonohonoho ʻia ʻo Strong Roots e hoʻolauna i kāna huahana hou loa, ʻo "Crispy Crinkle Fries." Ma hope o ka holomua o ka Crispy Skinny Fries, ua hōʻike kēia mea hou i ka hoʻolaʻa ʻana o ka hui i ka hoʻolako ʻana i nā mea kanu ʻono a maikaʻi hoʻi.
Wahi a ka Grocery Trade, ua hana ʻia ka Crispy Crinkle Fries mai ka ʻuala māmā a me ka fluffy, i hui pū ʻia me kahi hint o ka ʻaila sunflower. ʻO ka mea nui, ke kaena nei lākou i kahi kapuaʻi kalapona haʻahaʻa o 1.1kg CO2E/kg, e kūlike me ka hoʻokō o ka brand i ka hoʻomau. ʻAʻohe Gluten, haʻahaʻa i ka paʻakai a me ka momona momona, a kūpono i nā vegans, hāʻawi kēia mau fries i kahi koho olakino i nā koho kuʻuna.
Hoʻokumu ka mea hoʻokumu ʻo Sam Dennigan i ka misionari o ka ʻoihana e "hoʻi i kona kumu," e hōʻoiaʻiʻo ana i ka lāhui. ai i ka wā e hiki mai ana ma ka hana ʻana i nā mea kanu maloʻo ʻono, maʻalahi, a pili i ke kaiapuni. ʻIke ʻia ka manaʻo paʻa o ka brand i ka hoʻomau ʻana i kāna palapala hōʻoia B Corp a me ka hōʻike maopopo ʻana o kona kapuaʻi aniau ma ka ʻeke huahana.
Ke hoʻolaha nei ma nā hale kūʻai ʻo Sainsbury i Dekemaba 2023 me ka loaʻa ʻana ma hope o Amazon, kūʻai ʻia ka Crispy Crinkle Fries ma GBP3.75 no kēlā me kēia pā. Me 128 calorie wale nō no kēlā me kēia lawelawe, hōʻike lākou i ke ʻano o ka brand "maikaʻi i maʻalahi." Ua hōʻike aku ʻo Dennigan i ka mahalo no ke kākoʻo o Sainsbury a ke kali nui nei i ka manaʻo o ka mea kūʻai aku.
Ma ke ʻano o ka ulu ʻana, ua ʻoi aku ka ikaika o Strong Roots i ka ʻāpana ʻāwī a me ka ʻuala, e ʻike ana i ka piʻi ʻana o ka nui o 17%, ʻoi aku ka nui ma mua o ka awelika māhele o 4%. Hōʻike kēia kūleʻa i ka hoʻopiʻi ʻana o ka brand i nā mea kūʻai aku e ʻimi nei i ka ʻono a me ka hoʻomau i kā lākou koho meaʻai.
ʻAʻole i hoʻonui wale ʻo Strong Roots i kā Crispy Crinkle Fries i kā lākou ʻuala maloʻo akā hōʻoia hou i kā lākou kūpaʻa i ka hāʻawi ʻana i nā mea kūʻai aku i nā koho mea kanu ʻono, hoʻomau, a me ke kuleana. ʻO ka ulu ʻana o ka brand i ka ʻāpana, i hui pū ʻia me kāna ʻike maopopo i ka hopena o ke kaiapuni, hoʻonoho iā ia ma ke ʻano he alakaʻi i ka mākeke ʻuala a me ka mākeke ʻuala.