Ua kūʻai ʻo Brits i ka mauna ʻoiaʻiʻo o nā ʻeke ʻai ʻūlū i ka wā o ke ahulau. Ua komo lākou i loko o aneane 60,000 tonnes ma mua o ka 2019. Pēlā, ua piʻi ka waiwai o nā crisps, popcorn, nā nati a me nā mea ʻono ʻono e 13.1% i ke kiʻekiʻe luʻuluʻu o £ 3.8bn [Kantar 52 w / e 27 Kekemapa 2020 ].
ʻO ia ka £ 441.8m keu. A he kumu maikaʻi no kēia puʻupuʻu nui, ʻōlelo ʻo Cofresh brand manager Jon Roberts. "Me nā cutbacks a me nā mea i kapu ʻia i ke ola o kēlā me kēia lā, ua lilo ka meaʻai māmā i mea mālama pono," i ʻōlelo ʻo ia. "ʻO ka meaʻai māmā ma ka home kahi wahi i ʻike e hoʻomau i ka ulu ʻana."
Ke kau māmā nei ia. Ua hoʻokumu ʻo Lockdown i kahi avalanche o ke kūʻai aku i nā crisps. Ua piʻi aʻe ka nui o nā ʻāpana i ka 15.1%, ʻoiai ua piʻi aʻe ka popcorn i ka 14.8% a ua piʻi aʻe nā nati ma 12.2%.
No laila, pehea i mālama ai nā mea hoʻolako i ka wā o Covid-19? A pehea e hiki ai iā lākou ke pale i ka mauna mai ka haki ʻana o ka maʻi ahulau?
I ka laina me ka hapa nui o nā hale kūʻai, ua hana nā ʻoihana meaʻai māmā i nā pilikia o ka lako i nā mahina mua o ka pilikia ma o ka noʻonoʻo pono ʻana.
"Me nā ʻoki a me nā mea i kapu ʻia i ke ola o kēlā me kēia lā, ua lilo ka meaʻai māmā i mea mālama maikaʻi"
"No ka mālama ʻana i nā huahana i ke kaulahao o ka lako, pono mākou e hemo i kekahi huahana mai ka mākeke e streamline i nā hana a kālele ana i ka mea nui," i wehewehe aku ai ke alakaʻi kūʻai kūʻai ʻo KP Snacks ʻo Andy Riddle. Ua kū kekahi i kekahi manawa no ka hoʻokuʻu huahana a me ka hana kūʻai aku.
"Ua pono mākou e hemo i kekahi mau hana hoʻolaulaha," Hoʻohui ʻo Riddle. “ʻAʻole hiki iā mākou ke hana i nā hoʻolaha ma nā hale kūʻai. ʻAʻole kūpono ia e hoʻouna i ka poʻe i loko o nā hale kūʻai no nā pāʻoihana kūʻai. "
ʻOiai ʻo ka hana ma ka ʻāpala o ka lama i hoʻopili ʻia. Lawe ʻo Walkers i kahi ʻelima o ka ʻono o ka Ikona ʻIno, me kēlā me kēia ʻeke i hāʻawi i kahi pāʻina ʻai manuahi no kahi hale ʻaina hoa. Ua hōʻoia kēia i kahi mea paʻakikī a me ka hoʻomaka ʻana o ka paukū e like me ka pani ʻana o ka lockdown mua i nā hale ʻaina āpau.
"Pono mākou e hana me ka wikiwiki akā hiki iā mākou ke hoʻolōʻihi i ka wā kūʻai, ua hana hou i ka hoʻouka kaua a hana pū me ka papahana ʻo Eat Out To Help Out e kōkua i ka hoʻi ʻana i ka wāwae wāwae i ka ʻaoʻao hoʻokipa," i ʻōlelo ʻia e ka luna alakaʻi kūʻai ʻo Walkers ʻo Fernando Kahane.
Me nā kaomi like, ua hauʻoli nā subcategories ʻehā ma ka mākeke āpau i ka ulu waiwai helu pālua. Hoʻololi ʻokoʻa ka hana huahana i ka hōʻano, akā naʻe. Pōmaikaʻi ʻia nā pūʻolo nui mai nā hoʻololi ʻana i ka lawena shopper. I ka hōʻemi ʻana o nā mea kūʻai aku i nā huakaʻi kūʻai, ua piʻi ka waiwai kūʻai o nā multipacks nui a me nā ʻāpana like 18.9% a me 11.2% [Nielsen 52 w / e 30 Ianuali 2021]
Hoʻololi i multipacks
Ma ka hoʻohālikelike ʻana i ka pōmaikaʻi o nā ʻeke nui, kūʻai aku nā ʻeke hoʻokahi i ka 26.7% ma luna o kēia wā. ʻO Furlough a me ka hana ʻana mai ka home ka hopena o ka nalo ʻana ma kahi o ka manawa hele, kahi hapa nui o ka mākeke maʻamau no nā keiki, me nā ʻaina awakea.
Wahi a nā mea hoʻolako i ka hapa nui o kēia mākeke i hoʻohuli ʻia i multipacks, e like me kā Riddle ma KP e hōʻoia ai. "ʻElua mau huahana e kūʻai aku nei i luna ma ka papa ʻaina ʻo McCoy's ridge crisps Flame Grilled Steak a me Salt & Vinegar," i ʻōlelo ʻo ia. "ʻAʻole hiki i ka poʻe ke hele i waho e kūʻai i kā lākou mau mele ʻo McCoy i loko o ka papa ʻaina no laila kūʻai lākou iā lākou i nā multipacks, me nā multipacks a McCoy ma kahi o 23%."
ʻOi aku ka maikaʻi, ʻoi aku ka nui o nā hana a nā multipacks ma mua o ka hoʻololi ʻana i nā manawa o ka ʻaina awakea. No ka nui o nā lama, ʻoi aku ka nui o nā loaʻa ma ke kaʻana like ʻana i nā ʻeke a me nā multipacks no ka lilo o ke kūʻai hoʻokahi pack, me nā ʻike Nielsen e hōʻike ana he ʻeono o nā top 10 'saltty snack' brand i ka ulu waiwai nui.
"Ua loli ke kuleana o nā multipacks," wehewehe a Tayto luna kūʻai aku ʻo Matt Smith. "Pre-Covid, ua ʻike ʻia lākou ma ke ʻano he huahana awakea. Eia nō naʻe, ua hōʻike mai kā mākou noiʻi ua ʻoi aku ka nui o ka poʻe e ʻai nei iā lākou i ke ahiahi ma mua o ke ao, me 49% e ʻai nei i hoʻokahi pūʻolo mai kahi multipack i ke ahiahi a 17% e ʻai nei i nā pūʻolo he nui i ke ahiahi.
"ʻO ka ʻiʻo a me nā mea ʻono, ʻo ka mea ʻē aʻe, ua ʻike i ka ulu lua pālua"
Ua hoʻokau pū kekahi ʻo Innovation i nā kūleʻa o nā lama, ʻoiai ke kaomi ʻana i nā kaulahao i nā lā mua o ke ahulau. Ua ulu ʻo Walkers 'Wotsits ma mua o 30%, a i ʻole £ 20m, ma hope o ka hoʻouka ʻia ʻana o nā Wotsits Giants nui loa. Ua pōmaikaʻi ka laikini mai ka lola ʻana o nā ʻono Flamin 'Hot a me Sizzling Steak i hoʻopili ʻia i kahi kaila ākea.
"ʻO ka ʻiʻo a me nā mea ʻono, ʻo ka mea ʻē aʻe, ua ʻike i ka ulu pālua ʻana o ka makahiki i hala," i ʻōlelo ʻo Walkers 'Kahane.
ʻO nā mana ʻē aʻe i hoʻohuli i ka wela i ka makahiki i hala aku nei ʻo Doritos me Flamin 'Hot Tangy Cheese (ʻo ia hoʻi mai ka hale Walkers) a me ko Pladis' Mekiko i hoʻokumu ʻia e ko Jacob Cheddars ʻano ʻokoʻa. ʻO Pringles, i kēia manawa, hoʻonui i kāna laina me ka pae Sizzl'n e pili ana iā Kickin 'Sour Cream, Spicy BBQ a me Cheese & Chilli.
"ʻO nā mea ʻono hou ʻekolu i hele mai mai nā ʻike i hōʻike ʻia he 59% o nā millennial mai 18 a 34 mau makahiki i makemake i nā meaʻai nīoi loa," i wehewehe ai ʻo Pringles activation brand kēpau Rebecca Worthington.
- ʻO 11.6% ka nui o ke kūʻai aku ʻana i nā meaʻai māmā ʻūlū, a hoʻoulu ʻia e nā ʻano nui e like me ka hāʻawi ʻana i nā ʻeke a me nā multipacks.
- ʻO nā mana ka mea lanakila loa. I ke kumu o nā crisps, no ka laʻana, piʻi nā kūʻai o nā māka 19.2% me kahi hoʻonui 7% i ka lepili ponoʻī.
- "E like me ke ʻano ma ke kūlana mākeke holoʻokoʻa, i nā manawa o ka poʻe kūʻai ʻole palekana e ʻohi nei i nā māka kiʻekiʻe i kamaʻāina mua lākou a me / a i ʻole manaʻo he hilinaʻi," wahi a ka mea kālapa ʻo Kantar Do-Seun Kwon.
- ʻO ka emi ʻana o ka hana kūleʻa e hoʻokau i nā kumukūʻai awelika.
- ʻOiai ʻoi aku ka liʻiliʻi o ka hoʻouka ʻana o ka maʻi pandemi, ʻo ka mea hou kahi mea hoʻokele o nā kumukūʻai kiʻekiʻe. Ua māhuahua lākou i nā ʻāpana āpau koe nā nati.
- "Ua huli hou nā mea pāʻani i ka hana hou e hoʻonui ai i ka noi, e ʻumeʻume i nā mea kūʻai aku me nā mea ʻono hou a me nā pae hou," wahi a Kantar's Kwon.
- ʻEkolu mau hoʻouka mai snacks mai PepsiCo - Walkers Max Double Crunch, Wotsits Giants a me Doritos Stax - hoʻonoho ʻia ma ka papa kiʻekiʻe 10 o Kantar o nā fmcg hou loa o 2020.
- Manaʻo ʻo Kantar e ulu pono nā mea olakino olakino i ka pili i ka makahiki e hiki mai ana ma mua o nā hoʻolālā aupuni no ka hōʻoki ʻana i nā huahana HFSS mai ʻApelila 2022.
- Manaʻo ʻia nā mea hana e hoʻomau i ka hana ma luna o ka palakiko a me nā hopohopo hoʻomau.
Hoʻopiʻi HFSS
No laila, ʻo ka nīoi kahi ʻano wela i nā meaʻai māmā ʻeke ʻono. A pēlā nō ke olakino. Kuhi ʻia ia i mea hoʻokele nui i ka hana hou i ka makahiki e hiki mai ana, me ka pāpā o ke aupuni no ka hāpai ʻana i nā huahana momona, paʻakai a kō (HFSS) kiʻekiʻe ma muli o ka ikaika mai ʻApelila 2022. pau nā aisle a ma nā wahi hale kūʻai kaulana ʻē aʻe.
A lilo paha ia i poʻo ʻeha nui no nā mea hoʻolako meaʻai māmā, ʻaʻole ʻo ka mea liʻiliʻi loa no ka mea ʻo nā hoʻolaha ka mea nui i nā mea kūʻai aku mahele. Wahi a ka hale kūʻai loiloi Shopper Intelligence, ʻo 36% o nā mea kūʻai aku i nā mea ʻono ʻeke ʻia "i hoʻohuli pinepine ʻia e kūʻai keu no nā makana kūikawā", ke hoʻohālikelike ʻia me ka awelika o 18% no nā mea kūʻai mai āpau.
A ʻo 15% o ka poʻe kūʻai aku e ʻōlelo he hoʻolaha wale nō ke kumu i kūʻai ai lākou i kahi meaʻai māmā, ma kahi o 11% ma waena o nā hale kūʻai holoʻokoʻa.
ʻO nā kapu i hāpai ʻia ka mea nui i ka hoʻoholo ʻana i ka hana ʻana o nā mea hana i nā huahana hou a i ʻole hoʻoponopono i nā mea e kū nei, e ʻōlelo ana ʻo James Taylor, MD ma Mackie's Crisps.
Hiki ke nānā aku ka ʻokoʻa i ka ʻokoʻa loa ma muli o ka wikiwiki, no ka mea, e like me kā Calbee UK alakaʻi alakaʻi ʻo Jon Wood e wehewehe nei, aia kekahi mau huahana non-HFSS i loaʻa i kēia manawa.
“ʻAʻole pono mākou i ka ʻikepili e hoʻoikaika ai i ka ʻoiaʻiʻo he lāhui aloha aloha kākou”
"Kuhi mākou i kēia e alakaʻi aku ai i kahi hoʻoponopono hou ʻana o ke ʻano a me ke kumu kūʻai e hōʻoia ai aia nā huahana e kū i nā kulekele a ʻae ʻia i nā hiʻohiʻona hiʻohiʻona, ʻoiai nā snacks kuʻuna e koi ʻia e hoʻonui i nā kūʻai mai loko mai o ke alaloa," i ʻōlelo ʻo ia.
ʻO Callum Saunders, ke poʻo o ka hoʻolālā ma ke keʻena kūʻai aku ʻo Zeal Creative, manaʻoʻiʻo pū kekahi he manawa kūpono nā snacks olakino e hoʻomālamalama ma lalo o ke kumumanaʻo hou, akā ʻōlelo ia nānā ʻole i ka nīnau a nā mea kūʻai aku e makemake ai.
"ʻAʻole pono mākou i ka ʻikepili e hoʻoikaika ai i ka ʻoiaʻiʻo he lāhui aloha aloha mākou," i ʻōlelo ʻo ia. "ʻO HFSS kahi kānāwai i hoʻolālā ʻia e like me ke kulekele aupuni ma mua o ka noi a nā mea kūʻai. Makemake mau ka poʻe kūʻai i kā lākou hoʻopaʻa ʻana i nā meaʻai māmā paʻakai, kēia mau mea hoʻonaninani liʻiliʻi e lilo i mea nui i nā manawa o ke emi a me nā pilikia hoʻokele waiwai.
ʻO ka loaʻa ʻana o nā mea hoʻohui, he mea nui ia no nā mea kūʻai mai i ka makahiki e hiki mai ana, ʻoiai ʻo ka ʻono ka mea nui, e ʻōlelo ana ʻo Louise Thompson, ka luna kūʻai kūʻai ma Kettle Foods, a i Pepeluali i hoʻolauna ai i nā ʻono ʻono Steakhouse Barbecue.
"Ke hoʻomau nei ka neʻe ʻana i nā ʻono o ka mainstream e like me nā mea ʻala BBQ akā me ka nānā ʻana i nā kumu waiwai hou aʻe, kūlohelohe a hoʻomau hoʻi," i ʻōlelo ʻo ia. "Aia kekahi neʻe i ka ʻai indulgent a me ka hoʻokolohua, kipaku ʻia e nā mea kūʻai aku i koi ʻia e quarantine i ka wā o ka maʻi ahulau i hoʻomaka e ʻimi i nā ala e hana ai i kahi huakaʻi me nā mea ʻono o ka meaʻai."
ʻO kēia kahi manaʻo i kāhea ʻia e Smith ma Tayto Group, nāna i ʻōlelo: "Hāʻawi ʻia i kekahi o mākou e hoʻomaha i nā ʻāina ʻē i kēia makahiki, ʻike paha mākou i kekahi mau mea ʻono e hoʻomanaʻo iā mākou i nā wahi punahele a mākou."
- Ua hoʻonui ʻia ke kūʻai aku ʻana o nā meaʻai māmā paʻakai ma ke pani ʻana o ka hoʻokipa a me nā mea i kapu ʻia i ka launa ʻana e hoʻohuli i ka pō nui kuʻuna i pō nui i loko. Ua ulu ka mahele ma kahi o £ 110m i nā mahina 12 a 30 Ianuali 2021.
- ʻO nā mana i hiki ke hoʻokō i ka noi no ke kumukūʻai ʻoi loa, no ka mea, ua waiho ʻia nā pūʻolo hoʻokahi a me kekahi mau makana maikaʻi. Lawe iā Kettle 1.3% hōʻole.
- ʻO ka hoʻoponopono hou ʻana i nā male i nā multipacks he kī i ka wā o ke ahulau. "Ua hoʻomaʻamaʻa koke nā māka kūleʻa i kā lākou mōhai format," i wehewehe ʻia e ka luna kālaiʻike Nielsen ʻo Lisa Duranton Jones. "Ua hana lākou i nā pūʻolo nui a ua hoʻokau i ke kumukūʻai no kēlā me kēia kilo."
- ʻOi aku ka pipiʻi o Walkers Sensations a me Kettle ma mua o nā mana ʻē aʻe, e like me Nielsen. Ua hoʻopaʻa lāua ʻelua i kahi kuʻu iki i nā kūʻai waiwai.
- ʻOiai he nui nā ʻoihana e hoʻokau iā NPD i ka paʻa, ua kōkua nā Launch huahana i kekahi mau māka e mālama i ka momentum sales. ʻO ka inoa ʻo 10 ka paʻakai ulu ulu wikiwiki loa ʻo Wotsits, i piʻi aʻe e 30.8%, aneane £ 20m, ma hope o ka hoʻouka ʻia ʻana o nā mea ʻono hou a me nā ʻano Giants.
- Hana maikaʻi ʻia nā momi kamaʻāina, maikaʻi. "Ua kūpaʻa ka poʻe kūʻai aku i nā mana kiʻi me nā helu kumukūʻai haʻahaʻa akā ua ʻimi i kekahi manawa iā NPD e haʻalele i kā lākou papa hana," wahi a Duranton Jones, me ka ʻōlelo ʻana he hoʻomau ʻia ka hoʻomohala ʻana i nā huahana i mea e hoʻomau ai i ka pīhoihoi.
Hoʻololi i ka hana
ʻOiai e māmā ana nā kapu ʻo Covid, ʻo ka hapa nui o ka lawena mea kūʻai aku i hoʻohālikelike ʻia i ka makahiki 2020 e hoʻohuli i nā makahiki e hiki mai ana. "ʻOiai mākou e puka aʻe mai ka laka ʻana, hiki iā mākou ke kuhi he ʻelua mau mea nui e noho ai," wahi a Scott Snell, VP o ka mea kūʻai aku ma Pladis UK & ʻIlani.
"E lilo paha ka hana ʻana mai ka home i mea maʻamau no kekahi mau limahana o ke keʻena, ʻoiai ka pō nui i loko e noho kūpono ma muli o nā pilikia kālā i kū i mua o nā home. Manaʻo mākou i kēia mau mea ʻelua e hoʻohuli i ka mahele no kekahi mau makahiki e hiki mai ana. "
A ʻo kahi hopena, kuhi paha nā māka i ka hana kūʻai aku i ka hanana home. He manawa kūpono ia e ʻāpono ʻia e Butterkist, nāna i hāpai i nā hoʻolaha e hāʻawi ana i ka hapalua o ke kālā Now TV Sky Cinema Passes. A ua huli ʻo Pringles i ka pāʻani pūnaewele me nā paipai ma luna a me ka hoʻokūkū e hāʻawi ana i ka manawa e lanakila ai i nā makana Xbox.
ʻO ke kālepa ʻana i manaʻo ʻia i nā pō nui i loko e mau nō ka mea nui i ka makahiki e hiki mai ana. Ua hana ka hoʻolālā no ka ʻānai ʻana i ka puaʻa, wehewehe ʻo Smith ma Tayto, kahi e hoʻopuka ai iā Mr Porky a me Real Pork Co.
“He wahi kūikawā kā ka pā inu ma ko Brits mau puʻuwai ma ke ʻano he wahi e hoʻomaha a launa pū ai”
"He wahi kūikawā kā ka pā inu ma nā puʻuwai o Brits ma ke ʻano he wahi hoʻomaha a launa pū," i ʻōlelo ʻo ia. "Ua hala mākou i nā mea inu lama, no laila ke hana nei mākou i ka ʻike ma ka home. ʻO nā mea kūʻai aku i ʻike i ka neʻe ʻana i ka 'pub ma ka home' a ua maʻalahi hoʻi i ka poʻe kūʻai aku e kiʻi i kā lākou inu a ua pōmaikaʻi pū ʻia nā 'snacks pub'. ”
No kahi laʻana o ka holomua 'pub ma ka home', aia kahi Snaffling Pig, mea hoʻolako i ka pīpī puaʻa, nā puffs a me nā nahu chorizo. Ua pāpālua ʻia kāna mau mea kūʻai aku i ka makahiki i hala a hōʻike ka māka i ka pūnaewele a me ka ulu kūpono o nā mea kūʻai aku 257%.
A laila ma laila ʻo Made no inu. I loko nō o ka emi ʻana o ka makeke pack hoʻokahi i ka wā o ka maʻi ahulau, ua ʻōlelo ʻo ka mea hoʻokumu mea hoʻomaka ʻo Daniel Featherstone ua hana maikaʻi loa nā pūʻolo lawelawe hoʻokahi ma "Sainsbury", kahi e kalepa ʻia ai lākou ma nā ʻāpana inu.
E pāʻani paha nā ʻeke pākahi i nā mea pāʻani liʻiliʻi e ʻimi nei e hoʻohui i ka pīhoihoi i ka haʻalele ʻana o ka ʻāina i ka laka. ʻO kahi inoa hoʻokūkū hoʻokūkū ʻo Mindful Snacker, nāna e hoʻōlapa i kāna pae ʻoi loa Roasted crisps i kēia mahina (e nānā i ka pahu, hema).
"No ka hapanui o nā māka liʻiliʻi, ʻaʻole hiki ke loaʻa kālā i nā multipacks a ʻaʻole hiki ke hoʻokūkū me nā corporates i kēia wahi, akā ʻo nā mea hou hou e hoʻoulu i ka ulu ma ka mahele," i ʻōlelo ʻo CEO ʻo Mindful Snacker Tara Quick. "Maikaʻi loa nā ʻeke hoʻokahi no ka hoʻokele ʻana i ka hoʻāʻo a me ka loaʻa ʻana no laila e lilo ia i ʻāpana nui o ka mahele."
I ka wā e pili ana i ka mākeke meaʻai hoʻokahi ākea ākea, ʻaʻohe kanalua o nā mea pāʻani nui e ola hou ia mai ka pā i lawe ʻia i loko o ka makahiki i hala - akā ua huikau nā manaʻo i ka wikiwiki a piha paha.
"Maikaʻi loa nā ʻeke pākahi no ka hoʻokele hoʻokolokolo no laila e lilo i ʻāpana nui o ka mahele"
Manaʻo ʻo KP Snacks 'Riddle, ʻoiai he ʻeke ʻekahi i pani i ka honua i nalo i ka makahiki i hala, ʻo ke ʻano ka ulu wikiwiki loa o ka mākeke meaʻai māmā.
Ua hilinaʻi ʻo Smith ma Tayto e kū aʻe nā kūʻai pack hoʻokahi i ka hoʻi ʻana o ka poʻe i ke keʻena akā ua ʻōlelo hou: "ʻAʻole paha lākou e hoʻi i nā pae pre-pandemic, no ka mea, ʻo kēlā me kēia hōʻailona ke kiʻekiʻe o nā pae o ka home ma mua o kā lākou. ”
Ke hoʻi ka poʻe i kā lākou wahi hana e lawe paha lākou i kahi pāʻina awakea ma mua o ka wā ma mua, e ʻōlelo ana ʻo Thompson ma Kettle Foods: "ʻO ka hana nui ka pili ʻana i nā mea kūʻai aku a lilo i ʻāpana o ka pahu pahu ʻaina i hoʻolālā mua ʻia."
I kēia manawa, ua aʻo ʻo Kahane ma Walkers i ka hoʻihoʻi ʻana mai o ka mākeke meaʻai-i-ka hele ke lilo i hana lohi. "E ulu ke ala o ka poʻe, me ka nui o ka poʻe e hoʻololi i ko lākou wahi e hana nei, no laila ke kānalua nei mākou e hoʻomau ana ka makemake no nā ʻano pack nui a me nā multipacks no kekahi manawa."
No laila hiki paha ke kūʻai aku i nā meaʻai māmā i ka piko.
Hoʻololi nā māka meaʻai māmā i ka ʻōpala ʻōmaʻomaʻo
Ua neʻe ka māka meaʻai māmā i hana ʻia no ka inu i 100% ʻōpala home-compostable
ʻOiai i ka wā o ke ahulau, ua hopohopo ka hoʻomau ʻana ma waena o nā māka meaʻai māmā a me nā mea kūʻai aku.
Kuhikuhi nā Walkers i kahi noiʻi a First Insight e pili ana i nā koi o ka poʻe kūʻai Z, e ʻōlelo ana he mea nui iā 65% ke koi ʻana i ka eco-friendly.
ʻAʻole he mea kupanaha, ua koho ka ʻoihana e ʻūlū i kekahi o kāna mau hoʻōla nui loa o 2020, ka pae ikaika ʻehā ʻo Doritos Stax, i kahi paipu i wehewehe ʻia e like me "recyclable ākea".
Pēlā nō hoʻi e ʻimi nei ʻo Pringles i mea e hoʻonui ai i kāna mau ʻike ʻōmaʻomaʻo. I ka makahiki i hala, ua hoʻomaka ʻia kahi hoʻokolokolo o kahi kini hiki ke hoʻohana hou ʻia me ka launa pū ʻana me Tesco. Ua wehewehe ʻia ka ʻōmole Pringles ma ke ʻano he “moemoeā a ka mea hoʻohana hou” no ka huikau o nā mea e like me ka pepa, ka pepa a me ka ea.
ʻO Daniel Featherstone, hoʻokumu & CEO ma Made For Drink, i ʻōlelo ʻo ka hoʻomau ʻana e hoʻokaʻawale i nā ʻoihana meaʻai māmā a ua hoʻoneʻe i kāna inoa i ka 100% home-compostable packages.
"ʻO ke kuleana o nā pēpē liʻiliʻi e alakaʻi i mua no ka mea ke hoʻomālamalama nei lākou i ke ala e ukali ai nā mea pāʻani nui," i hoʻohui ʻo ia.
"Pono mākou i kā mākou mea kūʻai aku e ʻike i nā mana e like me mākou e hāʻawi i ka koʻokoʻo uila pono no ka paipai ʻana i nā keikikāne nunui e hoʻololi i ko lākou ʻano kūpono / kūpaʻa.
ʻO kekahi māka hoʻokūkū ʻē aʻe e alakaʻi nei i kahi laʻana ʻo Joe & Seph's (e nānā i p54).
"I ka pane ʻana i nā noi a nā mea kūʻai aku a ma hope o nā makahiki o ka hoʻomohala ʻana, hauʻoli mākou i ka hoʻopuka ʻana i kā mākou mau ʻāpana kaʻanalike i kahi ʻano recyclable," wahi a ka mea hoʻokumu pū ʻo Adam Sopher.
ʻO ka hoʻopuka ākea o nā ʻōpala wahie maʻalahi e like me nā ʻeke crisp e ʻimi ʻia e kahi hui o ʻehā fmcg ʻoihana - ʻoiai ʻaʻohe mea e ʻako mai nei i nā mea ʻai māmā.
Ua kāhea ʻia ʻo Flexible Packaging Consortium a me Mars a me Nestlé, ua noi ʻia ʻo Suez e hoʻohana hou i ka hana hoʻopōʻaiapuni e kālailai i ka nui o nā ʻōpala hoʻoliʻiliʻi hikiwawe.
Ma mua o ka hopohopo hoʻomau ʻana, ke alo nei nā mea hana meaʻai māmā i ka piʻi ʻana o ke kumu kūʻai ukana, me ka ulu ʻana o nā lawelawe pololei i ka poʻe kūʻai e hoʻokū nei i nā koi no nā ʻano mea like ʻole.
"Me ka hoʻolauna pūnaewele ua koi ʻia ke koi no ka wahī ʻana, a ʻo ka pahu pepa hoʻi," i ʻōlelo ʻia ʻo Olly Hiscock, ka mea nāna i hoʻokumu i ka inoa o Olly i kēlā makahiki i hala i hoʻonui ʻia i ka ʻoliva i nā pretzel a me nā hua hua.