PepsiCo a ʻo Mondelez, me kā lākou mau ʻāpana ʻInia ITC a me Britannia, i hoʻokokoke ʻia no kahi lāʻau o Balaji Wafers - kahi wafer (potato chip) ʻona 37 makahiki, namkeen a me ka momono momono i ka nui o nā mokuʻāina ma India komohana me ʻO Gujarat, Madhya Pradesh, Rajasthan, Maharashtra a me Goa me kahi o 65% mahele o ka mākeke.
Ua kauoha ʻia ʻo Balaji, e ka ʻohana Virani, iā Ernst & Young (E&Y) e ʻimi i kahi mea hoʻopukapuka.
Aia ka ʻoihana a me kāna mau aʻoaʻo ma ke kamaʻilio mua ʻana me nā hui FMCG a me kahi paʻa o nā kālā kaulike pilikino pilikino e kia ana.
Ke hōʻoia nei i ka hoʻomohala ʻana, ua haʻi aku ʻo Balaji Wafers MD Chandu Virani iā ET: "ʻO kahi ʻoihana FMCG me ka loaʻa ʻana i kēia mahele e ʻimi mākou e hoʻoili i ka hapa nui a hoʻomau i ka hoʻokele ʻana i ka ʻoihana no ʻelima mau makahiki e hiki mai ana. E hoʻomau lākou i ke kūʻai ʻana i nā pākē i koe a hiki i ka wā e ʻike maopopo ai lākou i ka ʻoihana. Aia paha (a) he mau hoa ʻĀpana Pilikino e kūʻai 25% pā. ”
ʻOiai makemake ka poʻe hoʻolaha e mālama i kahi mahele hapa ma hope o ke kūʻai aku ʻana i ka mana o ka hapa nui i ka ʻoihana, ʻo ka hapa nui o nā mea hoʻopiʻi hiki ke maopopo e makemake lākou i kahi 100%. Kaukaʻi ʻia i ka loiloi hope loa, e noʻonoʻo pū paha ka ʻohana hoʻolaha i kēlā noi, i ʻōlelo ʻia e nā kumuwaiwai e ʻike nei i nā kūkā kamaʻilio mau.